Content Audits

We’ll analyze 6+ months of content data from your site and generate exhaustive insights that help clients understand what’s moving the needle, what’s dropping the ball, and what’s, well, not forcing any ball or needle into motion.

Content Roadmaps

A content audit might point out traffic congestion, but a roadmap will show you alternative routes to reach your destination more efficiently. We’ll take the insights from an initial content audit to design a plan for how your site’s content can move forward.

Editorial Calendars

We’ll take your existing content assignment system and give it a glow-up, layering in automations and intuitive design so everyone instantly knows the status of every project. Think of it as getting a friendly nudge when something’s due… before your manager has to send the “hey, quick update?” Slack message.

Ops & Execution

Plenty of consultants hand you a glossy playbook and then step off the field. Not us. Red Penn sticks around to actually help your team execute — managing workflows, shepherding projects, and making sure the roadmap we built together doesn’t just gather digital dust.

UX Audits

Great content can’t save a clunky experience. We’ll audit the design, flow, and readability so users don’t bounce out of frustration. Think endless pop-ups, buttons that look clickable but aren’t, or menus buried deeper than your inbox. We’ll surface the friction points and smooth them out so people stick around long enough to actually convert.

LinkedIn Strategy

LinkedIn is a growing customer acquisition platform, especially in the B2B space. We can help you craft posts that grow your engagement and bring in real leads. No more “here’s what this tuna sandwich taught me about B2B marketing” posts — we’ll show off your brand’s expertise and value proposition to expertly find you new business.